Interview with Mark Webster, Senior Webcasting Consultant, Streamlogics Inc.
What should B2B marketers really know about live webcasting as they plan their marketing communications strategies and their investment breakdown for the year ahead? What's the trend line? How many...
View ArticleInterview with Dan Latendre, Chief Information Officer – CIGI
What does the shift from Web 1.0 to 2.0 mean for the digital channel strategy within organizations? What are some of the consequences of the shift? What social media content will be a critical part of...
View ArticleInterview: Ethnography in Marketing with Gray Graffam, PhD, Consulting...
One of the biggest challenges for many businesses these days – and particularly for those that design products – has to be knowing what people will want, what they want now and what they will want in...
View ArticleInterview: Current Research Methods for Measuring Experience
From a marketing discipline standpoint, we ask: Did they see it or not? Did they process it or not? There’s another question: How meaningful was that, how involving, how deeply moving was that...
View ArticleInterview: A Word on Keywords
Dan Skeen interviewed Patrick Norman, co-founder and vice president of Bomgar, and Karen Jensen, director of eBusiness at Printronix, to discuss the implications of the keywords chosen to trigger...
View ArticleWant to outsmart 94% of your competition?
The CMO Council reports only 6% of marketers claim to have an excellent understanding of their customers. That's a staggering statistic, and it reveals a significant weakness among 94% of your...
View ArticleCongratulations Gabrielle on Being Named One of Canada’s Top 10 Women in...
At Quarry, we get to work alongside some of the best marketers in the world. Fair to say it’s one of the perks of the job. You might also say it’s how, in part, we stay passionate, motivated and ahead…...
View ArticleIs There Any Hope for Sanchez?
If Sanchez has any chance at redemption – and that’s a big if – he can consider himself lucky that the target of his attack runs a hugely popular television show. That show could allow Sanchez a...
View ArticleOur 39th Anniversary – A Look Back at 1973 [Video]
Margaret Quarry, Chairwoman Emeritus of Quarry Integrated Communications, shares her reflections on the beginning of R.M. Quarry Advertising and its founding on December 10, 1973. Read more
View ArticlePredictive Marketing – The New “New” Thing
Brian Kardon, CMO of Lattice Engines, sat down with Quarry's Richard Hill and shared his thoughts on the new "new" thing in marketing: predictive marketing. Read more
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